You Are How You Treat
One of the first things I notice upon visiting a Web site is how carefully materials are treated; I doubt I'm alone in this. I watch for things like how files get named (and in turn what URLs look like). I read for carefully proofread text (and feel pain whenever I find mistakes on my own sites, to be sure), and for text that engages me. I'm also looking at how images are treated: whether they have nice composition, have good color, low compression, etc.
Treating our materials with care can be one of the first steps to achieving rhetorical success—or at least keeping site visitors from leaving our site immediately, thinking that we don't care about our own work.
Updated on Sun. Feb. 19 2006 at 11:15PM